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Tag Archives: perception is reality

By | October 29, 2015

Bernie Sanders may be Adding the Pro-Cannabis Vote to His List of Supporters

Democratic presidential hopeful Bernie Sanders may be adding the pro-cannabis vote to his list of supporters.  This afternoon, Sanders officially announced his support for removing marijuana from the government’s list of dangerous drugs during a town hall meeting at...

By | November 19, 2014

93 Year Old and Her Son Try Marijuana for the First Time

To say that the public opinion concerning marijuana has swayed over the last few years would be an understatement. With a vote to legalize marijuana in Oregon and Alaska this year, and Washington and Colorado over a year ago,...

By | April 22, 2014

Rebranding Marijuana from Pot Culture to Cannabis Industry

With legalized retail marijuana expected to hit the market in Washington this coming summer and an already fruitful market in Colorado, marijuana’s image is changing. Less than a decade ago, many people saw marijuana as pot culture and not...

By | December 6, 2013

Helping to Reshape the Perception of Cannabis

The old adage “perception is reality” is a rule in marketing and public relations that often holds true. So when Colorado lobbyist Mason Tvert looked at data, trying to decipher why Americans vilify marijuana and embrace alcohol, he found...

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